Cultural Studies
F. Samanpour; N. Barakpour; M. Farasatkhah
Abstract
In recent decades universities are pushed to provide services to commercial or governmental stakeholders rather than the civil society. In Iran, even, the commercial services have not developed satisfactorily. In this situation a strategy for promoting the position of universities is to provide voluntary ...
Read More
In recent decades universities are pushed to provide services to commercial or governmental stakeholders rather than the civil society. In Iran, even, the commercial services have not developed satisfactorily. In this situation a strategy for promoting the position of universities is to provide voluntary social services within the educational and research activities. This article is part of an attempt to introduce such services to the urban planning postgraduate programs of two schools in Tehran. Although, this attempt was successful in some aspects, it could not satisfy the participating professors. To find the reasons, the pragmatic foundation of academic services has been reviewed and the review showed that provision of civil services necessitates holistic cultural communication with people. An interdisciplinary workshop was held for examining the quality of the cultural communication of the faculty; and some interviews were conducted with some of the attended lecturers and professors. A narrative analysis of speeches, interviews and communications was then conducted by using a framework devised for the assessment of universities’ public communication on the basis of Habermas’ theory of communicative rationality. It identified that the organizational culture of the faculty has paid little attention to the aesthetic aspects of communication; also while the school has critical attitudes, theoretically, it is practically confined to formal structures and has little competence in critical action. The article suggests a framework for a substitute organizational narrative that may promote the aesthetic interaction, and suggests that other disciplines evaluate their social relations aesthetically, too.
